Why Perceived Performance Matters, Part 1: The Perception Of Time - Smashing Magazine →

I aim to provide you with the reasons and theories for why things function in certain way. I will use examples that are observable in the offline world and, using principles of psychology, research and analysis in psychophysics and neuroscience, I will try to answer some 'Why?' questions.

A superb round-trip from performance to neuroscience and back. This article heavily inspired a talk on perceived performance I delivered to UXBN in 2017.